The Predictive analytics combines machine learning, data mining and other techniques to analyze current and historical data to make predictions.
We run algorithms that learn from experience (data) to predict the possibilities in order to drive better decisions.
“The greatest value of a picture is when it forces us to notice what we never expected to see. ” John Tukey, American Mathematician
That is precisely the data mining goal – to discover patterns in large data sets, extract the information, structure it and offer it in an understandable way for the right managerial decisions to be made.